Societal awareness of environmental certifications in Costa Rica

The effectiveness of voluntary environmental programs and certifications to render social private benefits depends on how aware consumers are, so that they can consider such initiatives when making their decisions. Consumers’ awareness has been mostly addressed in developed countries, although the companies’ actions also take place developing countries. This study is conducted a country, as Costa Rica. Using large sample (n = 1191), consumers’ studied at general level (being able name some certification or program) specific (ability certified firms). results show who are younger, with higher household income, university technical degree those participating community groups more likely be both levels. Moreover, tend willing pay for coffee produced by company.